Your Blog Needs Images—Here Are 9 Reasons Why

Photographer taking a picture of a keyboard, laptop, and smart phone.

This quick guide looks into why it’s so important to add images to your blog posts.

We all know that blog length matters when it comes to getting views, right?

And of course, the quality of the content is a major factor too.

Superficial content doesn’t get views. Simple.

But what a lot of people may not understand is that the more visually appealing a blog post is, the better it tends to perform with readers.

Now, whether that means leading visitors to your sales page, signing up for a newsletter, or downloading a free lead magnet depends on your goals and strategy.

But in the end, people respond to images.

And if your posts aren’t including them, you could be missing out on conversions.

This short guide is meant to show you why including images in your blog posts is so important.

We’ll look at a few statistics to drive the point home, examples of how to use images, and four reasons why including them is so important to getting your posts seen by the right people.

Before We Get Started, Are Blog Images Actually Important?

Heck. Yes.

Gone are the days of boring, static, and lifeless blog posts.

Today, the internet is visual. It’s vibrant. It’s colorful.

And when you’re trying to offer valuable real-life information to your readers, visuals not only help convey more value, they also keep your readers on the page longer.

We’ll get into exactly how they do that in a sec.

But first, let’s look at some stats to prove that the more visual your high-quality blog is, the better it will attract readers, leads, and customers to your business.

Stat #1: (Almost) All Bloggers Use Visuals

You’d be hard-pressed to find a blog without images.

In fact, in a survey of over 300 bloggers, Bannersnack found that zero respondents didn’t use images in their posts.

Graph showing the percentage of bloggers that use different numbers of images in their posts.
Graph showing the percentage of bloggers that use different numbers of images in their posts (Source).

And while most only used around 2–3 per post, a good chunk even included 5+ images in their blog posts.

But the important takeaway here is this: visuals aren’t just a benefit anymore. Today, they’re downright necessary.

Stat #2: Blogs With Images Get 94% More Visitors Than Plain Text Ones

This one comes from Devrix and Optinmonster.

And the numbers, well… the numbers speak for themselves.

Infographic showing that blogs with images receive 94% more views than blogs that are text only.
Infographic showing that blogs with images receive 94% more views than blogs that are text only (Source).

Blogs with visuals attract nearly twice as many visitors as posts that only feature boring old text.

That’s nuts!

Just imagine what two times as many visitors would mean for your business…

Stat #3: 25% of Bloggers Report that Images Are Helping Drive Positive Results

This stat comes from Orbit Media’s most recent yearly survey.

Built on data from 1,279 responses (not a bad size survey by any means), Orbit Media found that 25% of respondents that reported “strong results” thought that their images were driving those results.

Graph showing that 25% of bloggers report that images are driving results for their posts.
Graph showing that 25% of bloggers report that images are driving results for their posts (Source).

Now, it is worth mentioning that there are quite a few other elements that carry even more weight with results here.

Statistics (the sign of good research), contributor quotes (the sign of expertise), and video (the most engaging media type) all tend to bring even better results than just images.

Utilizing the principles of Narrative Transportation and storytelling can also be a big help.

However, it’s still worth pointing out that images help make up the backbone of any well-made blog post.

Stat #4: 39% of Bloggers Using 10+ Images Per Post Report Strong Results

Another great stat from the Orbit Media survey, this one goes to show that quantity actually does matter.

If you take a look at the graph below, you’ll see just 16% of bloggers reported “strong results” based on using just 1 image in a post.

From there, the numbers jump sharply, rising to 26% for 2–3 images, 30% for 4–6, and 31% for 7–10.

But the real magic happens after including 10+ images. That’s where the percentage of bloggers reporting strong results jumps by about 8%.

In the end, the more images you’ve got, the better.

Graph showing that bloggers who add more visuals end up getting better results for their posts.
Graph showing that bloggers who add more visuals end up getting better results for their posts (Source).

Why Does Adding Images Make a Better Blog Post?

Alrighty, now that we’ve seen the numbers showing blog posts with images fare better than those without, let’s take a look at why that’s the case.

Below are just a few of the biggest reasons.

Images in Blog Posts Help Break Up Walls of Text

Let me ask you something…

Which of these would you rather read?

Choice #1:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla et ultrices dui, nec volutpat neque. Fusce eget turpis eget ante ullamcorper tincidunt. Curabitur non ligula dapibus, facilisis nisi id, dictum risus. Ut rutrum, arcu id viverra convallis, felis dolor mollis lorem, quis condimentum tortor erat in nulla. Praesent vitae eros posuere, maximus mi id, molestie tellus. Proin in ex nec mi tincidunt efficitur id quis libero. Aliquam erat volutpat. Nulla metus ipsum, dapibus blandit rutrum ac, dapibus in tortor. Quisque tincidunt nulla quis dignissim bibendum. Suspendisse vel ipsum imperdiet, porttitor dui quis, imperdiet dolor. Suspendisse dictum consectetur sodales.

Choice #2:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla et ultrices dui, nec volutpat neque.Fusce eget turpis eget ante ullamcorper tincidunt. Curabitur non ligula dapibus, facilisis nisi id, dictum risus.

Generic multi-colored bar graph.
Generic multi-colored bar graph (Source).

Ut rutrum, arcu id viverra convallis, felis dolor mollis lorem, quis condimentum tortor erat in nulla. Praesent vitae eros posuere, maximus mi id, molestie tellus.

Generic weather forecast map.
Generic weather forecast map (Source).

Proin in ex nec mi tincidunt efficitur id quis libero. Aliquam erat volutpat. Nulla metus ipsum, dapibus blandit rutrum ac, dapibus in tortor.

Quisque tincidunt nulla quis dignissim bibendum. Suspendisse vel ipsum imperdiet, porttitor dui quis, imperdiet dolor.

Suspendisse dictum consectetur sodales.

Simple, right? Choice #2, hands down.

Part of what makes adding images to your posts so engaging is that doing so is a great way to break up big blocks of text.

For one, it makes your article immediately look more approachable (and more likely to get read).

And second, it actually gives your readers a few places where they can stop reading and take a quick break to absorb the visuals before jumping back into the content.

Blog Post Images Explain Complex Ideas or Steps Quickly

A picture says a thousand words.

We’ve all heard that old saying. And we all know exactly what it means.

You can try to explain an issue or an idea until you’re blue in the face. But if you simply show it in visual form, it’s going to get the idea across much faster and much more clearly in some cases.

That’s yet another benefit of adding visuals to your content — they let you explain complex ideas much more quickly than trying to explain them outright.

Let me give you an example.

Say you’d like to order a piece of content from our Content Store but don’t know how it works.

What I could do is take you step-by-step through the process using text only. But then I’d have to add a ridiculous amount of text in order to explain it all.

But instead, I can simply do this…

First, head to the content store.

Then choose the type of content you’d like.

Check out some samples, choose your nitpicky details like length, images, and quantity, and then hit “Add to Cart.”

Fill out the required fields on the form and the optional fields for an even better end-product.

And then hit “Add to Cart” again. And you’re done!

See how going through the steps that way gives you a much quicker idea of what the process is like than if I’d just explained it?

It’s a great way to increase engagement while avoiding any overly complex explanations your readers get bogged down in.

Images in Blog Posts Add Depth

Another way images help your blog posts offer more value is because images can actually add more depth to the content you create.

For instance, take the example we looked at from Orbit Media above about which blog post elements are driving results.

Here it is again.

Graph showing that 25% of bloggers report that images are driving results for their posts.
Graph showing that 25% of bloggers report that images are driving results for their posts (Source).

Now, one way to approach that graph is to say 25% of bloggers report their images bring in strong results.

And that’s all fine and good as it is.

But with a graph like that, you’re also able to see how other media elements compare to images as far as driving results.

Video, for instance, ends up producing much better results than images alone. It’s why it’s so effective when it comes to affiliate marketing.

And from this graph, you could also come to the conclusion that adding statistics and contributor quotes will make your posts even better.

And best of all, I wouldn’t have had to say all that for you to come to those conclusions.

When you add data-rich images like the ones in this post, you’re opening up the door to a whole new layer of information for your readers.

And that means your posts will ultimately offer more value.

Blog Post Images Can Actually Boost Your SEO (Sort of…)

Last but certainly not least, blog post images can, in fact, increase the chances of your posts being found through search engines.

Now, this one’s a bit tricky.

And it requires more work on your part to pull off.

But when done as a part of your normal blogging process, it can actually help move the needle in your favor quite a bit.

When you add images to your blog, be sure you’re also adding what’s known as alt-text to your images.

Similar to meta descriptions and tags, alt-text is a small chunk of text that helps web crawlers understand what that image is showing.

For example, take this image of a cat.

Cat lounging in the sun on the back of a couch.
Cat lounging in the sun on the back of a couch. Photo by Erica Marsland Huynh on Unsplash.

As you can see, this is a picture of a cat lounging in the sun.

To you, that seems obvious. But it’s not so obvious to a run-of-the-mill web crawler.

That’s why you need to add a quick description of the image in the alt-text so that web crawlers have a better idea of what’s being pictured here.

So, how does this help you?

Well, if you include alt-text for your images, people may be able to find those images through search engines and, ultimately, click through to your post.

For instance, if I include “Cat lounging in the sun on the back of a couch” as this image’s alt-text, then someone searching “cat lounging” may have a chance of stumbling upon it and coming to this post.

Again, it’s just one more way adding visuals (with alt-text) can help get your post in front of more viewers.

Wrapping Up

Well, there you have it!

I hope you’ve learned a thing or two about why including visuals in your blog posts is so important.

In this quick guide, we looked at:

  • 4 statistics that prove beyond a shadow of a doubt that adding images to your posts improves their quality.
  • How images help break up walls of text.
  • Why blog post images can help explain complex ideas or steps quickly.
  • How images can actually add depth to your posts.
  • Why blog post images can improve your SEO thanks to alt-text.

There’s plenty more to learn about how to add images effectively — like which types of images to use, how often (compared to word count) you should be inserting them, the effectiveness of real faces vs. stock ones, and so much more.

But for now, we’ll have to save those topics for another day.

What other reasons can you think of for adding images? Have you seen any impressive engagement jumps after you decided to add visuals to your posts? Let me know in the comments below.

If you want to create vibrant, visual-rich blog posts that engage your target audience, be sure to head to the ACTcopy Content Store right now and add the images option to your order.

Ordering high-quality content and copywriting is super streamlined and easier than ever.

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